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About Us

Originally founded in 2008 in Santa Rosa, CA, Movemint (formerly CuneXus) is a leading digital marketing and enrollment platform that enables financial institutions to promote their deposit, loan, and insurance products to both existing and prospective customers. By leveraging the institution’s customer data and integrating directly with existing systems, Movemint allows financial institutions to automatically present and enroll consumers into personalized product offers—streamlining the entire process from marketing to activation.

Timeline

 2008

CuneXus is founded 

2014

CuneXus is launched with the goal of providing data-driven lending solutions for financial institutions 

2020

TruStage acquires CuneXus 

2022

CuneXus rebrands to TruStage Digital Storefront (DSF) and is awarded the 2022 Innovation Award by NAFCU for providing transformational and valuable contributions to credit unions 

2023 – 2024

SaaS Platform (Cloud) Launched – Digital Deposits SaaS platform launched in 2023 to ease liquidity challenges facing financial institutions; SaaS Lending and Distribution modules launched in 2024 

2025

Demopolis acquires Digital Storefront from TruStage; DSF begins operating as a standalone company 

2026

Movemint brand unveiled, reflecting our position as innovators in the fintech industry 

Our Mission

At Movemint, we believe growth should feel personal. We turn data into momentum—creating personalized, high-impact experiences that strengthen relationships and drive meaningful growth for financial institutions. We work side-by-side with our clients to connect strategy, technology, and action—to move their business and the communities they serve forward.

How We Move (Our Values)

We move with:

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Integrity

We act with honesty and transparency, making decisions we can stand behind and following through on what we say.

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Purpose

We are resilient optimists who build for impact, challenge assumptions, explore new ideas, and use technologies to create better experiences.

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Awareness

We value diversity and advocate for inclusivity, both on our team and in the work we do.

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Confidence

We champion innovation and agility, seeking better, faster, and more efficient ways to leverage technology while ensuring top-notch data security.

Leadership Team

Brian Bodell

Brian Bodell

CEO

Samantha Ziesemer

Samantha Ziesemer

COO
Gabrielle Champine

Gabrielle Champine

Head of Marketing and Client Success

Amaha Selassie

Amaha Selassie

VP, Business Development

Board of Directors

Santo Cannone

Santo Cannone

Chairman of the Board

Lamont Black

Lamont Black

Board Member

Brian Brunner

Brian Brunner

Board Member

Kathy Groves

Kathy Groves

Board Member


Marcell King

Marcell King

Board Member

Wayne Miller

Wayne Miller

Board Member

Scott Sommer

Scott Sommer

Board Member