Generic experiences
The same interface, the same promotions, the same navigation—regardless of who the customer is, what products they hold, or where they are in their financial life. One-size-fits-all means relevant to no one.
SOLUTIONS
Your Customers Expect Netflix. Most Banks Still Deliver Cable.
Movemint delivers the intelligent, personalized experience your customers get from the apps they love most—surfacing the right product at the right moment, removing friction at every step, and making every interaction feel like your institution actually knows them.
Natively embedded in digital banking. Fully branded as you. Live across digital, branch, contact center, and outbound.
THE CHALLENGE
You've Invested in Digital Banking. But Is It Actually Growing Relationships?
Most financial institutions have made significant investments in digital banking platforms—and yet, for many, those platforms function primarily as service tools. Customers check balances, transfer funds, pay bills. They rarely discover new products. They rarely feel like the experience was built for them.
Meanwhile, Amazon knows what you want before you search for it. Spotify finds music you didn't know you'd love. Netflix serves up the next thing before you even realize you want it. Your customers live in that world. And then they come to digital banking and find a static menu.
Friction at every turn
Customers who want to act on an offer have to find it, navigate to a new page, re-enter information, and hope the process is fast enough to complete on a mobile screen. Most drop off before they finish.
Channel disconnection
A customer might see an offer in the app, then visit a branch and have the teller know nothing about it. Or call in and have to explain their situation from scratch. Consistency and continuity are the exceptions, not the rule.
HOW MOVEMINT WORKS
Personalization That Feels Effortless. Powered by Intelligence That Never Sleeps.
Movemint is the engine behind the experience—analyzing customer data in real time, matching the right offer or interaction to the right moment, and delivering it seamlessly across every channel your institution touches.
How it works:
1. Know the customer in real time
Movemint continuously processes customer data using institution-defined attributes—product holdings, account behavior, life stage signals, prior offer interactions—to build a dynamic picture of who each customer is and what they need next.
2. Surface the right thing at the right moment
Like a streaming service's recommendation engine, Movemint surfaces the highest-relevance action for each customer at each touchpoint. Relevant, not random.
3. Remove friction from every step
Pre-populated forms. Pre-approved offers. Staff prompts that surface context before the customer says a word. Movemint reduces the effort required to act on an offer—for customers and for your team.
4. Stay consistent across every channel
The same customer intelligence that drives the digital banking experience also informs the branch teller prompt, the contact center agent's screen, and the outbound campaign. Customers feel known, no matter where they engage.
EVERY TOUCHPOINT. ONE EXPERIENCE.
The Channels Your Customers Use. Coordinated for the First Time.
Most personalization tools improve one channel. Movemint coordinates all four—so the experience your customers have is consistent whether they're on their phone at midnight or sitting across from a teller at noon.
Digital Banking
Pre-approved offers embedded directly in online and mobile banking. Customers see relevant, actionable opportunities without leaving their account view. No new app. No redirect. No friction.
Branch
Teller and advisor screens surface the customer's current Movemint offers before the conversation begins. Staff can serve the customer's actual needs instead of starting from zero every time.
Contact Center
Agent desktops show the same next-best-action intelligence—relevant offers, recent interactions, open opportunities—so every call feels like a continuation of the relationship, not a cold start.
Outbound
Extend the same personalization into email, SMS, and direct mail campaigns that direct customers to their Movemint offers.
WHY MOVEMINT
The Platform That Makes Every Channel Feel Personal
| Capability | What it means for you |
|---|---|
| Personalization engine | Offers and interactions that reflect who the customer is and what they need |
| Institution-defined attributes | Your team defines what matters—life stage, product holdings, relationship depth—not a generic algorithm |
| Friction reduction | Pre-populated forms, easy acceptance, pre-approved offers reduce effort so more customers complete what they start |
| Omnichannel consistency | Customers feel known whether they're in-app, at a branch, on the phone, or receiving an email |
| Fully branded experience | Customers never see "Movemint"—they see your brand, your voice, your products |
| Compliance-governed personalization | Every offer, every interaction governed by institution-defined policies—consistent and auditable |
HOW WE COMPARE
Beyond Financial Wellness. Beyond Origination.
vs. SavvyMoney:
SavvyMoney builds customer engagement through credit score access and financial wellness content—a valuable layer that keeps customers coming back to digital banking and creates natural opportunities to present offers. Movemint operates at a different level: using institution-defined customer attributes (not just credit score data) to personalize the full banking experience across all channels. If your goal is engagement through financial wellness, SavvyMoney delivers that well. If your goal is a coordinated, multi-channel experience that drives measurable balance-sheet outcomes—loans, deposits, NII—Movemint is built for that.
vs. Clutch:
Clutch creates an excellent origination experience—frictionless applications that convert prospects into customers. Movemint focuses on what happens before and after origination: identifying the right customers for the right products, surfacing offers in the moments of maximum relevance, and coordinating that experience across every channel. Clutch makes the application great. Movemint makes the entire relationship feel personalized.
vs. Your current digital banking platform's native tools:
Digital banking platforms offer basic targeting and offer modules—but they're typically limited to digital channels and require significant configuration to achieve true personalization. Movemint is purpose-built for real-time, multi-channel personalization with institution-defined intelligence. It integrates into your existing platform rather than replacing it—adding the intelligence layer that most digital banking tools don't natively provide.
WHAT IT LOOKS LIKE IN PRACTICE
Customers Don't Just See Offers. They Feel Understood
The difference between a personalized experience and a generic one isn't just conversion rates—though Movemint clients see response rates up to 6x higher. It's the quality of the relationship.
When a customer logs into digital banking and sees a pre-approved auto loan offer at exactly the moment they're shopping for a car, they don't feel marketed to—they feel served. When a branch teller greets them with context about their financial situation, the conversation shifts from transactional to advisory. When a contact center agent already knows what product might help before the customer explains, calls get shorter and satisfaction scores go up.
That's what Movemint makes possible at scale—not just better numbers, but better relationships.
WORKS WITH YOUR EXISTING EXPERIENCE
Built Into the Experience Your Customers Already Have
Movemint integrates natively with leading digital banking platforms and core systems. No new app for customers to download. No new tool for staff to learn. The personalization layer appears inside the interfaces everyone already uses.
What Are You Trying to Grow?
For lending teams
Who want to grow loan volume, increase pull-through, and recapture loans your customers are taking to competitors.
For finance and executive leadership
Who want a measurable return—loans, deposits, and NII growth you can put on the balance sheet.
For digital banking and CX leaders
Who want a personalized, consistent customer experience across every channel—without replacing your existing platform.